Inspired by their sponsors, the textile government of Japan, designers Richie Rich and Traver Rains took the traditional prints and colours and "Heatheretted" it.
Stephen Sprouse was another artist to give the Louis Vuitton bag a twist with his signature graffiti style. One of the most successful collaborations and the first to get international attention, the graffiti bag sold millions worldwide and had waiting lists months long to buy one.
Viktor & Rolf celebrate 10 years of eccentric design with an exhibit at the Musee des arts decoratifs in Paris.<br/>Originally aired: February 21 & 22, 2004